Our Story


We are a part of a big group, by design, we value our clients and take great pride in the hands-on involvement and personalized customer care that distinguishes each relation we form. Through continuous innovation and a philosophy of “ never over – promising and under delivering”, we have pioneered a reputation for treating our customers as partners for life, in a very short span of time. Which we could achieve because of the people who all have years of rich experience in this business. At SPARKLE Distribution, we believe that our strength is built on the quality of the work we do with our resellers and retailers, and the relationships that result from that. Our philosophy is based on the belief that distribution is more than just shipping you a box.


SPARKLE Distribution’s commitment to customers is unrivalled and has grown out of the understanding that customers are their primary concern. SPARKLE Distribution’s partnerships have been able to concentrate on bringing effective solutions to the market.

Warehousing Solutions

We have the infrastructure for importing the products, storing them in state of the art warehouses with modern facilities and transporting the products to different parts of the country through a mix of owned and hired vehicles.

Chain Solutions

We are committed to building an organisation, managing and controlling the entire distribution value chain. Our services cover distribution, sales and promotions with best in class execution.


Our specialized marketing team can create complete marketing plan targeting niche and premium consumers through mainstream and digital channels.


Our Team

Our passionate team is behind every success our company achieves. We come from over 10 nations, but are proud to be one Armada team. We benefit from effective cross-cultural communication, diverse perspectives, added creativity and a greater understanding of the local and expat community in the UAE. This firmly reinforces our presence and edge in the global business arena. Our team is committed, passionate and insightful about business in the UAE, understanding the unique needs of the market and adding value by conducting business in this multicultural environment.


Why We Are The Right Choice


We provide reliable delivery and perform under pressure.


We adapt to, and evolve with, each brand and category and are option to innovation.


We distribute premium quality brands within the seven Emirates.

About Products

Product Portfolio

We have the core competencies and strategic plans to capture fast growing end markets such as communications infrastructure, computers and consumer electronics, mobile and wireless devices, automotive, and industrial and medical industries, smart home.

 Our product portfolio spans key categories including

  • Audio, Charging & Power
  • Components & Accessories
  • Networking & IoT (WiFi)
  • Connectors
  • Active Optical Cables
  • Embedded Optical Modules
  • Power and Cable Accessories